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Behind the “Apple ads flop” story
Last week, a story spread through the Applesphere that Apple’s new brand commercial, Our Signature, is a flop. This, according to Ace Metrix, which is in the business of researching such things for...
View ArticleGlobal branding: Samsung vs. Apple
Thanks to YouTube, we’re often treated to commercials from around the world. Some are really fun to watch. Others, like this one from Samsung Iceland, are truly inexplicable. Despite its many flaws,...
View ArticleSamsung: victim of its own DNA
Oh, to be an electronics behemoth. With its infrastructure and reach, Samsung has the power to build products in infinite categories and ship billions of products worldwide. However, there is...
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Samsung and Apple: two flavors of innovation
What exactly defines an innovator these days? Has Apple lost its title of “most innovative” because it hasn’t changed the world since 2010? Or does Samsung now own that title, even though it hasn’t...
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Apple’s little advertising crisis
Phil – and his email – get their day in court Corporate legal dramas often serve as a reminder to one of the new cardinal rules of business: Watch what you say in email. I suspect there are a few...
View ArticleApple & Samsung: different takes on interim ads
In the last week, we’ve seen new commercials from both Apple and Samsung. They’re for different product categories — laptop and phone — but they do have something in common. Both promote products that...
View ArticleSamsung innovation: funny ads without humor
I take some heat for sometimes saying nice things about Samsung advertising. When I do that, it’s strictly as an observer of marketing — certainly not as a fan of the company. The fact is, Samsung has...
View ArticleSamsung having iPhone 6 anxiety issues
Samsung, you rascal. I thought you’d unloaded all your anti-iPhone 6 ammunition with that spate of bad ads a few days ago. Yet here you are, trying another tack. This time, rather than going with the...
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The joy of Apple-slamming
Now that the Bendgate uproar is subsiding (personally, I much prefer the name “Bendghazi”), I think it deserves a moment of calm reflection. To me, the story isn’t that Apple created a sub-standard...
View ArticleApple holiday ad 2014: two ways to see it
Another year, another Apple holiday commercial. So, what do we think? Nosing around the internet (and pestering friends and associates), my non-scientific small-sample analysis of The Song yields...
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